How to Write Advertising That Sells
New York: McGraw-Hill, 1940. First Edition, Later Printing. Hardcover. 8vo - over 7¾" - 9¾" This is the very scarce first edition, 11th printing (issued 1940), NOT the second edition from the 1950's. Original blue cloth stamped in gilt (expertly rebacked with original spine laid down). Text is clean and..... More