A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century

Viking Penguin, Inc., January 2002. Hardcover. 8vo - over 7¾" - 9¾" tall. Very Good / Very Good. Item #0462459
ISBN: 0670030767

Signed by the author on the first free endpaper. Light edgewear and rubbing.

Price: $9.95

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